The McDonald’s Christmas advert is an animated modern-day festive tale following the story of a young boy facing an internal struggle.
Titled Inner Child, the 90-second advert tells an emotional story guaranteed to pull on the heartstrings of families, as a mother desperately tries to encourage her teenage son to take part in family rituals in the run-up to Christmas.
'Our heartwarming tale of Tom and his mum aims to reignite the magic of Christmas across the UK and Ireland this winter,' says Michelle Graham-Clare, Vice President, Menu and Marketing. 'That moment as the pair reconnect over the reindeer treats, saved from their trip through the Drive Thru, represents the common truth of children determined to grow up but swept up by the festive spirit.
'I am sure it is a feeling that will be familiar to so many families and in this year we are proud to be spreading some much-needed Christmas cheer with this multi-channel campaign.'
McDonald's
As part of its #ReindeerReady campaign, the advert is set to 'Forever Young', originally released by Alphaville in 1984, but now re-recorded by singer-songwriter Becky Hill with a stripped back version.
The campaign will see McDonald’s commit to funding five million meals for FareShare, the UK’s national network of charitable food redistributors, and 10p from every download of Becky's single will also go to the food charity.
The 2019 McDonald’s Christmas advert told the story of Archie the Reindeer and a young girl called Ellie.
Ellie meets Archie the Reindeer, and the two begin to play and form a close bond. When Ellie runs out of ‘Reindeer Treats’ to feed Archie, she tells her dad, and the whole family set off to McDonald’s to buy more. The scene soon switches from animation to real life, where we discover that Archie is in fact Ellie’s dog dressed up in a tutu and reindeer antlers.
Watch the 2019 advert below:
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