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Welcome back to the decade awash in avocado green.
For House Beautiful’s 130th anniversary this year, we're digging into some of our favorite articles from our archive—from celebrity home tours (including Farrah Fawcett, Bette Midler, and more) to decades-old design inspiration that still holds up today. Stay tuned for more archive deep dives throughout 2026, and sign up for our newsletter to get the very best delivered to your inbox every month.
If the 1970s had a signature color, it would be avocado green. The pages of House Beautiful from that decade are awash in it—just look at Rosemary Robinson’s Florida home above for proof! The bedrooms featured in the magazine during this time often conveyed a sense of optimism, earthiness, and comfort tied to that particular hue, as though they could cushion their inhabitants through a period of profound social change.
And the change was real. The decade saw the end of the Vietnam War, the Watergate scandal, and the rise of second-wave feminism. The Beatles broke up, while new genres like punk and disco began to take hold. Times were a-changin’.
The cocoon-like bedrooms of the era embodied a variety of motifs: Way before biophilic design was a thing, nature-inspired styles (featuring that ubiquitous avocado green) reflected a growing eco-consciousness. Many were outfitted in lush fabrics, deeply plush upholstery, and an abundance of four-poster beds draped in canopies. At the same time, there were outliers: one notably punk-leaning room by Richard Ohrbach and Lynn Jacobson embraced fuzzy gray monochrome, with flannel-covered walls and a platform bed that seems to emerge directly from the carpeted floor. Altogether, the designs of the ‘70s form a varied and expressive mix, mirroring the myriad perspectives of the moment.
Below, we’ve rounded up bedrooms from the House Beautiful archives spanning every year of the 1970s.


Inside Hubert de Givenchy’s French Castle in 1988

Yves Saint Laurent's Thoughts on Color

Archive Dive: Vintage 1985 Gardening Advice

Famous Designer Homes from the 90s
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